The designated publication for our web feature is vice, an online platform with a majority audience base of 18-34 year olds (vice, 2016). However, not only do we want to target the audience of vice, but we want to target millennials in general.
We especially want to target Instagram users because our idea focusses on Instagram and the various questions raised by influencers on the platform. 70% of instagrams users are under the age of 35 (khoros, 2018), only confirming our decision to target the millennial generation. We believe that this chosen group are among those most interested in its contents due to the attention they pay to influencers.
With Vice’s own Instagram account consisting of 2.9 million followers, it is evident that Vice’s audience are also users of Instagram, supporting the notion that they will benefit from the information in our feature.
References:
Khoros. (2018). The 2018 social audience guide. Retrieved from: https://khoros.com/resources/social-media-demographics-guide
Vice. (2016). Digital media kit. Retrieved from: https://upload-assets.vice.com/files/2016/01/15/1452894236compressed.pdf?fbclid=IwAR2tq-fL9KhjX6EY6y49XLJFAB3s94QtaocB29EOuIqLH55c49Na3oXnQfk
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